On Page SEO

Enhance Your Search Engine Ranking

To succeed on Google, you need to follow their guidelines. The challenge is that these guidelines frequently change. Essentially, Google updates its rules and uses algorithms to evaluate your compliance, rewarding or penalizing you based on your performance. For expert advice on staying ahead, reach out to our team today.

Meta and Body Tags

One of our primary goals in optimizing your on-page SEO is to enhance the content within your meta and body tags. These tags consist of snippets of text that provide an overview of the content on a particular page. You might recognize these as the organic search results that appear on Google after you perform a search. Meta tags include the title tag, meta description, and a set of targeted keywords. Although this information doesn’t appear on the actual website, it helps search engines understand the content and categorize your site appropriately. The search engine will also verify that your website content aligns with the descriptions in your meta tags, so we ensure consistency between the two.

After optimizing your meta tags for maximum ranking potential, the next step is to focus on the ‘body tags’ within your website’s content. These body tags are primarily found in your headings, such as the H1 tag. Using keywords in your body tags makes it easier for search engines to comprehend the content of your website. Additionally, breaking up text with headings makes it more user-friendly for potential customers.

Focused on page speed & mobile friendliness

Make sure you consider your website’s speed and mobile friendliness when it comes to on-page search engine optimization. One of Dilate’s main areas of attention in web design is page speed, which is also one of the primary search engine ranking signals in Google’s algorithm. More recently, however, mobile friendliness has also started to matter. If your amazing website loads slowly and isn’t responsive on mobile devices, it may be time to investigate further to get things moving more quickly.

Google-friendly URL structure

Yes, even your website’s URL structure (web address) can affect your on-page SEO. Customers and search engines alike can easily understand the purpose of a webpage with a clear URL structure. Avoid packing the URL with a ton of digits or punctuation; it can appear jumbled and confused. Additionally, avoid the need to develop long URLs that are overflowing with keywords. The ideal URL structure is one that is straightforward and pertinent.

Keyword density for your content

The term “keyword density” describes how frequently a keyword occurs on a webpage in relation to other words in the content. Is there a keyword density that is ideal for SEO? While there isn’t a set proportion that specifies how frequently a keyword should appear, you still need to include keywords naturally into your text to avoid having it sound artificial. Avoid the error of using your keyword too frequently in your on-page text, though, since Google may consider this spam and your website will rank worse.

Internal linking throughout your website

One SEO strategy that is frequently applied in content marketing is internal linking. It indicates that you have included a link from one page on your website to another. This tactic enhances your rating for specific keywords, promotes sales or events, encourages clients to navigate the entire page, and links them to the most valuable material on your company website. When it comes to internal linking, exercise caution and make sure the links point to sections of your website that the user will find truly helpful.